This data is particularly useful if you haven't previously invested in advertising on publisher sites through ad networks or paid social media ads since it can help make the case and set expectations with colleagues or clients of the number of visits based on quantitative forecasts.
By creating budget models using known benchmarks for average CTRs and digital media click-through costs, you can better forecast your return-on-investment from digital media ads in 2022. I've put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. Depending on your objectives it's worth considering things like your average click-through rates, average cost per click, and cost per lead. If you're forecasting your digital media spend, you need to compare the ROI of your display ads, paid social, Google Ads, and more. Looking to forecast your return-on-investment from digital media? Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals
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